Your restaurant needs an excellent marketing program to compete with similar restaurants as well as the generic Restaurant Industry. You are vying with multiple others for the consumer’s spend and whatever your food category, you need to use all tools available to get the king’s share of the pie.

The good news is, Marketing does not have to cost you a leg and an arm! Using innovative and effective tools, some absolutely free and some paid for but cheap, you can create a Marketing plan that actually works.

How does Restaurant Secrets Inc help you create and maintain a Marketing campaign that generates excitement, visibility and consumer loyalty? As restaurant marketing consultants, based in Dubai, UAE we are equipped to advise you with what actually works in your market!

Restaurant Secrets Inc helps prepare an effective Marketing Plan in your budget; we analyze your competition and then use innovative as well as classic tools to help your restaurant market itself to your niche market as well as generic market. We also provide complete marketing campaigns sourced through our team and approved affiliates to give you a complete solution with peace of mind, consolidated pricing and guaranteed result. More importantly we work IN your budget and make things happen!

Some of the successful tried and tested tools we have used repeatedly are as follows. Remember, marketing is a well thought out and strategic mix of different tools; it needs to be done regularly and reviewed periodically to ensure results.

Internet Marketing: In today’s world, your Restaurant NEEDS a website! Because of the wide range of the internet and millions of users accessing it daily, your website can be an excellent tool to promote your Restaurant, market your menu, communicate your specials, bring in new customers. Using SEO & SEM techniques along with Social Media like Facebook, Twitter your restaurant’s popularity is wide spread with minimal costs.

PR: Regular press releases and PR campaigns that generate excitement are a great way to stay visible and interact with your consumers. This absolutely FREE tool helps get your message across efficiently, regularly and widely.

Food Directories: Registering with directories that promote restaurants ensures that your restaurant is visible to consumers searching for you! This also gives you a platform to profile and promote your outlet to those customers browsing directories for good choices of eating out.

Internal Marketing: Your Menu is a great tool that markets your product, core offering and your brand image to consumers. Promotion cards & Table Top designs help you generate excitement and should be refreshed quarterly. Comment cards are a great tool to understand customer needs and gauge the level of satisfaction you provide in the whole restaurant experience to your customers. This helps you work from inside out and know your strengths while improvising on your weakness. Also a great tool to build customer base for regular email-shots etc.

External Marketing: A good signage that is well lit, the right dimension, colors and placement gives you instant visibility and recognition over time. Menu Flyers, Delivery Flyers and customized Packaging should be a permanent fixture on your marketing plan. Another great way to get visibility is to design your delivery car or motorbikes with outstanding graphics, your company logo and phone number, guaranteed to turn heads and grab attention and a daylong exposure as your vehicles travel through the city.

Value Added Marketing: Food Samplings, Promotions, Contests, Special Celebration Menus, Loyalty Programs and Excellent Customer Service! These efforts may not cost you very much but the results are long-lived, earning customer loyalty, references and larger groups of tables.

Get your restaurant visible to your potential customers today! Contact us for a FREE consultation