Spurge

Scope of Work:

• Concept Development
• Brand Identity Development
• Menu Design
• Uniforms
• Packaging Design

Spurge is a homegrown boba concept in Dubai that specializes in creating unique bubble tea and coffee-flavored combinations infusing tastes from the east and the west. All bubble tea pearls are made in-house along with the tea and coffee combinations, flavorings, and juices.

Using organic blends of coffee and tea, fresh-squeezed juices, and fresh produce in all its beverages, Spurge's menu speaks of a wide range of beverages full of fusion & flavors! The menu has something for everyone with unique, sophisticated flavors for the adventurous as well as the classics.

This is a casual, simple, yet modern concept with notes of elegance. A social space where everyone can enjoy themselves, expect inviting staff and a community feels where all ages feel welcome and comfortable.