2013-07-01 - 77 Veggies & Glow
We just loved the idea! When we started work on 77, it needed a fresh organic appeal to elevate the ‘misunderstood’ reputation of Veggies. We envisioned a brand that would appeal to everybody, carnivores & herbivores alike. (We already knew the taste would be delicious of course!) 77 was just waiting to happen!
The first step was the Brand Identity, we saw it fresh & it just ‘grew’ from there, the leaves, retro feel & natural textures gave a personality to 77 that we feel does it justice.
From there our task just got more fun, it was so easy to talk ‘veggie’. At RSI, we are big advocates of Organic & Natural, (in fact we sort of forecasted this new trend would become a way of life very soon in UAE in 2012 (Pro Chef) when others found it ‘difficult to keep on the shelves’). So it was a no brainer when we started ‘working’ on carrots, watermelon, aubergines & everything around us just ‘glowed’. From there came the now infamous ’77 Veggies & Glow’…
The Menu Design then went under the knife & came out looking pretty delicious we must say!
We then head hunted the best team of Veggie lovers & Veggie workers in town.
To complete our task, as usual, we sat ourselves down with the lovely Vivacious Owner, Roma & the enthusiastic team & everybody enjoyed our Operational Trainings amidst loads of our favorite NKDs.
Time flew by & armed with ‘Restaurant Secrets’, 77 Veggie Boutique opened up to raving reviews at JLT Dubai.
Short Story: ‘Read Between the Lines’ Scope of work :
• Brand Identity & Brand Communication
• Concept Profile & Copyrighting
• Menu Design
• Complete Outlet Head Hunt Solutions
• Operational Manuals
• Management & Staff Trainings
Status:
Operational in JLT, Dubai, since July 2013