24/7 Food Delivery & Social Dining

2020-11-09 - Non-stop Dining

We were contacted by a representative of the client, on behalf of his boss to assist them with one of their F&B brands, Pirates of Arabia, that was not generating sales nor any footfall since before Covid-19 lockdown. After the initial meeting, it was agreed we would completely revamp Pirates of Arabia into a brand-new brand based on the 24/7 habits of residents in Dubai.

The process of renewing the brand, the clients took our recommendations to heart and proceeded with the help of RSI to re-brand their concept. They have since re-opened their pop-up store as their all new brand Food O’ Clock in Global Village and are reaching all set targets!

Scope of Work:

  • Concept Creation
  • Brand Identity Development (including Logo & Full Stationery Set)
  • Branding Guidelines (Visual Standards Manual)
  • Interior & Layout Consultancy
  • Menu Development
  • Menu Design
  • Food Photography
  • Packaging Design
  • Website Design Inspiration

“We ultimately chose RSI for their reputation. We had seen the stellar work done for their sister company outlets and it inspired a lot of confidence in their team.” Read More

Brand Management