Fine Dine & Lounge

2014-10-09 - ​Exotic Persia

Scope of Work:

  • Brand Identity Development
  • Concept Development
  • Feasibility Study

Persepolis, the inspiration behind the name ‘Persia’ was a relatively cosmopolitan place—and for many Iranians today its ruins are a breathtaking reminder of who their Persian ancestors were and what they did.

SOFRA brings to life the cherished beauty of this ancient land, its people, art, culture, and above all, its much celebrated rich flavors and cuisine.

SOFRA, through its many interpretations, appeals to the height of our gastronomic senses of sight, smell & touch. It is a place that brings to life history as well as modern luxuries – the perfect balance of culture with an evolution of tastes & style.