FILLI Select

Scope of Work:

• Concept Development
• Strategy Development
• Brand Management
• Brand Identity Development
• Concept Video
• Menu Development
• Interior Design Consultancy
• Packaging Design
• Uniform Design
• Location Sourcing
• Franchise Consultancy

Filli Select is a trendy, refreshed version of the ever-popular Filli Café – an international tea café that serves delicious snacks and signature teas.

Together with F&B business incubators and consultants, Restaurant Secrets Inc, the brand’s refurbishment has been brought to life. From a revitalized identity to video development, menu consultancy, uniforms, interior design and packaging; Restaurant Secrets Inc (RSI) are the F&B business incubators and consultants offering guidance and expertise on Filli’s latest chapter. With the expertise and creativity provided by RSI, Filli will launch its global footprint efficiently and professionally. With the necessary tools like training and operational guidelines, Filli has the potential to leave a legacy in the industry.

Casual with an understated elegance, the trendy interiors of Filli Select hint at the mother brand but maintains its own personality and identity. Neutral elements like wood and stone are accentuated by splashes of copper and playful word-play on the walls and windows. The space is trendy, casual and Insta- worthy. A variety of seating options welcomes guests to choose a nook of their choice to chat, satisfy their hunger or catch up on emails. With the aim to have a global footprint, Filli Select standardizes its operations and recipes so that the same meals and beverages are consistent wherever you are in the world. Efficient service ensures repeat visits as guests look to the brand for a satisfying, relaxing experience that always caters to their needs. Meals always taste the same with consistent freshness and presentation.