FILLI Select

2021-03-17 - TEA N’ TALK

Filli Select is a trendy, refreshed version of the ever-popular Filli Café – an international tea café that serves delicious snacks and signature teas.

From humble beginnings, the Filli brand has grown to 42 locations around the world. A pioneer in its industry, bringing the specialty zafran tea to the world; Filli is the tea-lover’s answer to the coffee-house footprint. With a universal mindset to establish itself across the world, Filli Select is their globally positioned premium offering with signature dishes and beverages; and a refreshed, trendier look and feel.

Together with F&B business incubators and consultants, Restaurant Secrets Inc, the brand’s refurbishment has been brought to life. From a revitalized identity to video development, menu consultancy, uniforms, interior design and packaging; Restaurant Secrets Inc (RSI) are the F&B business incubators and consultants offering guidance and expertise on Filli’s latest chapter. With the expertise and creativity provided by RSI, Filli will launch its global footprint efficiently and professionally. With the necessary tools like training and operational guidelines, Filli has the potential to leave a legacy in the industry.

Casual with an understated elegance, the trendy interiors of Filli Select hint at the mother brand but maintains its own personality and identity. Neutral elements like wood and stone are accentuated by splashes of copper and playful word-play on the walls and windows. The space is trendy, casual and Insta- worthy. A variety of seating options welcomes guests to choose a nook of their choice to chat, satisfy their hunger or catch up on emails.

With the aim to have a global footprint, Filli Select standardizes its operations and recipes so that the same meals and beverages are consistent wherever you are in the world. Efficient service ensures repeat visits as guests look to the brand for a satisfying, relaxing experience that always caters to their needs. Meals always taste the same with consistent freshness and presentation.

The Filli brand has proved to be a highly successful franchise with multiple revenue streams including their signatures teas, snacks, all-day meals and beverages. Each outlet is strategically located across the world in popular residential, business and mixed-use areas to cater to the needs of the people – providing consistent service and quality throughout. With 3 unit types – small, mid-level and flagship – franchisees can choose the option that best suits their business goals.

Scope of Work:

  • Concept Creation 
  • Strategy Development 
  • Brand Story 
  • Content Development 
  • Brand Identity Development 
  • Concept Brochure 
  • Concept Video 
  • Menu Development 
  • Interior Design Consultancy 
  • Packaging Design 
  • Uniform Design 
  • Location Consultancy 
  • Franchise Consultancy
Brand Management